It’s a bunch of greetings cards and other goods that are kinda punchy and a little bit genuine and hopefully bring a smile to your face. It’s also a small team of people that work really hard to create those goods. Saying a lot with a little is what we’re all about and it’s where we devote a lot of our energy. We want to help you share those real-deal, super-serious feelings but just coming out and saying “Hey, I really love you” is kinda hard sometimes, so we add in some humor to break the tension. We also make some silly stuff that’s just meant to make you laugh. Either way, we hope it means a lot to you and your loved ones.